A journey to the limits of our knowledge about the world’s most famous spirits. A Scottish, as well as an Irish tradition, it is now produced with greater or lesser success on all continents.
Jean-Pierre Pichard observes the whisky galaxy closely, a constantly evolving environment characterized by new products, the internationalization of markets, company takeovers and branding. A great connoisseur of the Celtic countries, he tries to solve the mystery of how Gaelic civilizations on the windswept edge of Europe could have invented the most widely consumed alcohol in the world.
This rich text is based on a long and rigorous field study by Jean-Pierre Pichard, an informed amateur who knows how to skilfully present the historical and economic context of each region considered.